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Thriving as a Contractor: Strategies to Attract More Customers

  • Contractors fail to attract customers due to poor marketing, lack of focus, and bad reputation.
  • Referrals and a robust online presence are vital in building a successful contracting business.
  • Online reviews significantly influence potential customers, making them essential for business growth.
  • Networking events and apps aid in business promotion, potentially leading to partnerships and clients.
  • Offering deals can attract new customers, potentially establishing long-term client relationships.

You’re not alone if you’re a contractor and not getting customers. Many contractors struggle to get their businesses up and running, especially in today’s economy. However, the problem is not always due to the state of the economy. You might not get any customers for many reasons, including poor marketing, lack of focus, and a bad reputation. Here’s what you need to know about the industry, why you’re not getting any customers, and how to attract customers today.

The Construction Industry

The industry has nearly four million construction firms , which account for almost 6% of the country’s GDP. The industry employs more than seven million employees and is expected to grow in the coming years. However, despite these promising numbers, many contractors struggle to get their businesses off the ground. Here are some reasons you’re not getting any customers this year:

1. Poor Marketing

marketing strategy

One of the most common reasons contractors don’t get customers is that they don’t market themselves well enough. A website and maybe a few social media pages are not enough . You need to promote your business to attract customers actively. This means focusing on both online and offline marketing tactics.

2. Lack of Focus

Another reason contractors might not get any customers is a lack of focus. If you’re trying to offer every possible service to everyone, you’ll have a hard time standing out from the crowd. Instead, focusing on a specific niche and becoming an expert is better. For example, if you’re a contractor specializing in kitchen remodels, you could focus your marketing efforts on homeowners specifically looking for kitchen remodels.

3. Bad Reputation

Your reputation is everything in the contracting world. If you have a bad reputation, people won’t want to do business with you, no matter how good your work is. This is why building a good reputation from the beginning is essential. Treat every customer respectfully, show up on time, and do high-quality work . Word-of-mouth is one of the most powerful marketing tools you have as a contractor, so ensure you’re giving your customers something good to discuss.

4. Lack of Referrals

Referrals are another essential aspect of building a successful contracting business. If your customers are happy with your work, they’re much more likely to refer you to their friends or family members who need contracting services. However, if you’re not getting any referrals, it could be a sign that you need to focus on improving your customer service or the quality of your work.

5. Poor Online Presence

Finally, a poor online presence could also be why you’re not getting customers. In today’s world, people expect businesses to have an online presence, whether it’s a website, social media pages, or both. If you don’t have a website or any social media pages, people won’t be able to find you online, which means you’re missing out on potential customers. Ensure your website is well-designed, easy to navigate, and includes all the essential information about your business.

How to Attract Customers Today

Now that you know some of the reasons why you might not be getting any customers, here are some tips to help attract customers and grow your business today:


It’s estimated that about 50% of potential customers today believe in online reviews as much as they trust personal recommendations. So, ask your satisfied customers to leave a positive review on your website or social media pages. This will help build your online reputation and attract new customers.

Use an App

a website on a tablet

Certain apps can promote you or even help you work with other contractors. For example, the Bidi App allows you to connect with other contractors and professionals in the industry. This network can help lead to potential partnerships and clients.

Attend Networking Events

Networking events are an excellent opportunity to meet potential customers and promote your business. Attend local trade shows and conferences, or join local contractor associations to get your name out there.

Offer Deals

Deals are a great way to attract new customers and potentially establish long-term client relationships. Consider offering discounts for first-time customers or bundle deals for multiple services. This can entice potential customers who are looking for contractors within their budget.

The construction industry presents numerous opportunities for those willing to navigate its challenges. An effective marketing strategy, robust referrals, and a solid online presence are all essential elements for success in this industry. Leveraging online reviews, harnessing the power of networking, and offering attractive deals can further enhance your reach, bringing in more clients. Therefore, remember that your success as a contractor is not solely determined by the state of the economy but significantly influenced by how you handle your business operations and relationships.

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