people in an event

Starting a Company Event: What to Consider Doing

  • Employee engagement is crucial for business success, productivity, and retention.
  • A well-planned company event can increase employee engagement and achieve short and long-term goals.
  • Proper equipment, catering, decorations, and security staff are crucial for a smooth-running event.
  • Promoting the event via email campaigns, social media platforms, and promotional items can create a buzz and excite employees.

When it comes to starting a company event, there are numerous things you will need to consider doing to make it a success. One crucial factor that should not be overlooked is employee engagement. Your employees are your most valuable asset, and their engagement is critical to the success of your business. Here are some statistics to back it up:

According to a study by Gallup, companies with high employee engagement outperform their competitors by 147%. Furthermore, companies with engaged employees experience a 41% reduction in absenteeism and a 17% increase in productivity. This is significant because it demonstrates that employee engagement benefits the employees and positively impacts the bottom line.

Employee engagement also increases employee retention. When employees are engaged, they are less likely to leave the company. A study by Glassdoor found that companies with engaged employees have an 87% employee retention rate, compared to only 54% for companies with disengaged employees.

A company event can be an effective way to increase employee engagement. An event can bring people together, provide a sense of belonging, and allow employees to connect in an atmosphere outside of work. However, planning it can be a challenging endeavor, so it is essential to plan carefully. Consider the following when planning an event:

Set Clear Objectives and Goals

Setting clear objectives and goals is crucial when planning a company event. Without them, it is challenging to gauge the event’s success and may not produce the desired outcomes. A clear understanding of your goal can guide planning and ensure you use your resources effectively.

In addition to helping you measure the event’s success, setting objectives and goals is essential for communicating the event’s purpose to your employees. People are more likely to attend and engage in an event when they know what to expect and what they can gain from it. By setting objectives and goals, you can communicate the event’s purpose to your employees more effectively and motivate them to participate.

When setting objectives and goals for a company event, it is essential to consider what you want to achieve in the short term and the long time. For example, if you plan a team-building event, your short-term goal may be improving employee communication and collaboration. Your long-term goal may be to increase employee retention and productivity by creating a positive work culture.

Gather the Services and Supplies

A well-planned corporate event

Getting the right services and supplies for a company event is critical to its success. The right equipment, catering, and other logistical aspects can ensure a smooth-running event and keep attendees engaged. Here are some essentials to keep in mind:

Equipment Rental

Equipment rental is a critical aspect of any event planning process. Whether you need seating arrangements, sound equipment, or lighting systems, renting the right equipment is essential. It ensures that attendees can see and hear speakers, music, or presentations and have comfortable seating arrangements.

Consider the number of attendees and the type of event when selecting your rental equipment. For instance, a fundraising gala may require more formal seating arrangements than a casual cookout.

Catering and Refreshments

Food and beverages are a must-have for any event. When organizing catering, it is essential to consider the dietary restrictions and attendees’ preferences. Catering can be a significant expense, so sticking to a budget and negotiating prices beforehand is necessary. You may want to opt for a buffet-style meal instead of a plated meal for a casual event.

It’s also a good idea to provide refreshments such as coffee, tea, and water throughout the event, exceptionally long ones. This keeps attendees hydrated and alert, ensuring they stay engaged throughout the event.

Decorations and Signage

Decorations and signage are essential for creating an atmosphere that reflects your brand and purpose. You may want to use branded banners, posters, and flyers to promote products and services, raise brand awareness, or showcase a specific theme.

When selecting decor, consider colors, lighting, and flowers to set the right tone for the event. Hiring a professional decorator can help create a more professional and polished atmosphere if the budget allows it. However, you might need tent rentals for outdoor events or special lighting if you plan a themed event.

Event Staff and Security

Finally, consider hiring event staff and security to make the event run smoothly. Event staff can help greet attendees, manage registration, and attend to logistical needs such as lighting and sound. Security personnel can help manage crowd control and reduce the potential for theft or safety issues.

Hype Up the Employees

Planning a company event's promotional materials

Event planning involves more than just supplies and logistics. It is also essential to excite the employees and ensure they are excited about the event. Creating a buzz around the event can help motivate employees to attend, engage in activities, and spread word-of-mouth promotion.

You may want to use email campaigns or internal social media platforms such as Yammer to raise awareness about the event. You can also create promotional items such as t-shirts and flyers to generate more excitement about the event.

Final Thoughts

Ultimately, boosting employee engagement is essential for any successful business. Company events are an excellent way to engage employees and foster a positive work culture. Considering these factors when planning your company event, you can ensure its success and reap the rewards of increased employee engagement.

Scroll to Top