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Creating a Real Estate Business Website: What Your Target Audience Wants to See



A website is crucial for any business in today’s digital age. Still, it’s significant for businesses in the real estate industry. That’s because potential clients will almost always visit your website before they step foot in your office. With that in mind, it’s essential to ensure that your website is designed for your target audience. Here are some things your target audience wants to see on your real estate business website.

A Photo Gallery of Your Previous Work

One of the first things potential clients will want to see on your business website is a photo gallery of your previous work. This gallery should be prominently displayed on your homepage and showcase the properties you have helped people buy or sell. Make sure to include high-quality photos that give potential clients a good sense of what each property looks like. Hiring a professional photographer is ideal to ensure you get the best possible shots. You can also include brief descriptions of each property and information about how much it sold for.

When choosing photos for your gallery, ensure only to include properties you were directly involved with. This will give potential clients a good sense of your success in helping people buy or sell real estate.

The Assistance You Can Offer

As a realtor, your clients will be looking for assistance buying and selling properties. Make sure to clearly explain your website services, such as helping clients find their dream homes or sell their existing property quickly. You should also include information about other areas of expertise, such as investment properties or working with first-time buyers.

Many real estate agents also know about home financing and other financing options. You don’t necessarily have to offer these services, but having the correct information and knowledge can be very helpful to potential clients. For example, if your client asks about home mortgage refinancing, you should be able to answer their questions. A simple answer to what home mortgage refinancing is and how it works can be a great way to show potential clients that you know all aspects of real estate. In this case, partnering with a mortgage provider could be beneficial.

Contact Information

Any good business website should have contact information prominently displayed. This lets potential customers know how to reach you, whether they have questions about your products or services or are ready to purchase. Real estate is no exception. In fact, given the high stakes involved in buying or selling property, it’s even more critical to ensure that your contact information is easy to find on your website. At a minimum, you should include your email address and phone number. If you have a physical office, you should include the address and a map so visitors can easily find you. Including detailed contact information shows potential clients that you’re accessible and ready to help them with their real estate needs.

Raving Testimonials

tablet showing customer reviews

A real estate business website should include testimonials from previous clients. Testimonials add credibility and authority to your website. They also give potential clients an idea of what it is like to do business with you. Be sure to include a mix of positive and negative testimonials. Positive testimonials will show potential clients that you are a reliable and trustworthy real estate agent. Negative testimonials will indicate to potential clients that you are willing to listen to feedback and make changes based on that feedback. Including both types of testimonials will show potential clients that you are a credible and trustworthy real estate agent.

Interactive Maps

No matter what kind of real estate business you have, whether you’re a broker, an agent, or a property manager, one of the most critical elements of your website is an interactive map. This allows potential customers to see exactly what properties you have available in the areas they’re interested in. It makes it easy for them to get in touch with you to set up a showing or ask questions. Additionally, interactive maps are a great way to show off your local knowledge and give visitors an idea of your listings in person.

Your Team’s Bios

One way to make your website more informative and sound is to include bios for your team members. This allows visitors to get to know the people behind the business and learn about their qualifications and experience. In addition, including bios on your website can help to build trust and credibility with potential clients. When choosing what information to include in your team’s bios, highlight each member’s strengths and accomplishments. This will give visitors an overview of your team’s collective experience and expertise.

The bottom line

When you’re creating a real estate business website, it’s essential to keep your target audience in mind at all times. Potential clients will want to see a photo gallery of your previous work, raving testimonials from past clients, and bios for each team member. If you can provide all of these things, you’ll be well on your way to designing a website that converts visitors into leads.

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