Marketing to children is a tricky business. On the one hand, you want to capture their attention and get them interested in your product. On the other hand, you don’t want to be too pushy or aggressive, lest you turn them off entirely.
It can be tough to find that sweet spot where you are both engaging and non-intrusive, but it is possible. Here are a few tips for marketing to children in a way that will make them want to buy your product.
Use bright colors and fun fonts.
Children get drawn quickly to visually appealing things. If your marketing materials are dull or drab, they’ll likely tune them out. So, create excitement by using eye-catching colors and playful elements.
Spruce up your ads, website, and any other collateral with some visually stimulating elements to capture their attention. Generally, the brighter and more colorful your marketing is, the better. And don’t be afraid to use fun fonts. Children respond well to unique typefaces.
You don’t want to go overboard with the visuals, though. You still want your materials to be legible and easy to understand. Finding the right balance is critical. This way, you can hold their attention without bombarding them with too much information at once.
Make it interactive.
Interactive content is a great way to engage children and get them interested in your product. If they can play around with what you’re offering, they’ll be more likely to want to buy it.
There are a few ways you can make your content interactive. You could create an interactive ad that allows children to play a game or solve a puzzle. Or, you could include a QR code on your packaging that takes them to an interactive website.
You could also offer free downloadable content, like coloring pages or activity sheets. It is a great way to nurture leads and keep children engaged with your brand. They’ll likely think of your product when they’re ready to buy.
Incorporate animations.
Children enjoy animated things. It’s colorful, creative, and often funny. So, if you can set up animated promotional video production, it’s likely to pique their interest.
You don’t have to go all out with a full-fledged cartoon. Even a simple animation can be effective. Just ensure it is exciting and engaging enough to grab and hold attention. Otherwise, they’ll quickly move on to something else.
You can start by adding moving elements to your website or ads. If you want to take it a step further, create a short animated video that promotes your product. It doesn’t have to be lengthy — just 30 to 60 seconds should suffice. And don’t forget to include a call-to-action, so they know what to do next. Doing so can turn a one-time viewer into a lifelong customer.
Appeal to their emotions.
Many children’s products are well-crafted to make them happy or help them feel better. And there’s a good reason for that — it works. Children who feel happiness, sadness, or fear are more likely to remember your product.
So, if you want to make a lasting impression, try to tap into their emotions. For example, if you’re selling a toy, you might want to focus on the happiness and joy it will bring. On the other hand, if you’re selling a safety product, you might want to focus on how it will help keep them safe.
You could also create an emotional connection by using characters that children can relate to. If they see themselves in the characters, they’ll be more likely to connect with the product. It’s a great way to forge a bond that could last a lifetime.
Make a social media presence.
Social media is a powerful marketing tool that you can use to reach children effectively. Today, kids are well-versed in using social media platforms. According to CNN, around half of parents of children 10 to 12 years old and 32% of parents of youngsters 7 to 9 reported that their child utilized social networking applications.
Creating a social media profile for your brand is a great way to connect with kids and get them interested in your product. You can post engaging content, run competitions, and even offer discounts while building a rapport with your target market.
When children see that you’re active on social media, they’ll be more likely to want to buy your product. They’ll also be more likely to share your content with their friends, which can help you reach an even wider audience. Thus, leading to even more sales.
Utilizing any of the above methods can help you market to children engagingly and memorably. They will likely want to buy your product when they see that your brand is fun, exciting, and interactive. So, use these techniques today and see how they can help increase your sales.
